Matte Pomade

This pomade is for you if:

• You want casual, textured, "ruffled feathers" styles
• Easy washout is important (water-based)
• Medium hold is enough for your styling needs
• You prefer low-sheen, natural look over shine
• Your hair type is normal (not extremely thick or extremely fine)
• You want a versatile product that works on most hair types

Choose BYRD Clay Pomade instead if: You need stronger, all-day hold or have very thick, unruly hair.

Choose BYRD Slick Pomade instead if: You have fine hair and want even lighter hold with more shine instead of matte.

• Medium hold for casual, textured styles
• Matte finish with low sheen for natural look
• Flexible, reworkable hold throughout the day
• Water-based for easy washout and no buildup
• Bentonite clay adds texture and absorbs oil
• Works on all hair types—fine to thick
• Applies smoothly on damp or dry hair

Built with solid ingredients:
Water-based formula means easy washout and no heavy residue. Polyquaternium-69 is a flexible film-former that holds hair without making it stiff or crunchy. PVP provides additional structure and control. Bentonite clay adds texture, grip, and the matte finish—it absorbs excess oil and creates that natural, non-shiny look. Glycerin maintains moisture and prevents dryness. Carnauba wax and rice bran wax provide workable texture without heaviness. Ozokerite wax adds pliability and easy application.

Proven to perform:
Medium hold gives you enough control to shape and define your style while allowing natural movement and reworkability. The matte finish looks natural and casual—no grease, no shine, just textured hair that looks effortless. Water-based formula washes out completely with regular shampoo, so you won't get buildup over time. Works on all hair types—fine hair gets definition without weight, thick hair gets control without stiffness.

Made to help men look sharp and feel confident:
Overly styled hair looks try-hard. Completely unstyled hair looks sloppy. This pomade hits the sweet spot: defined, textured, intentional but casual. The "ruffled feathers" look that says you put in effort without looking like you tried too hard.

Start with: Towel-dried or dry hair. Works on both, but damp hair gives easier distribution.

Amount: Start with a nickel-sized amount for short to medium hair. Add more if needed for longer or thicker hair.

Application: Rub product between palms until evenly distributed. Work through hair from roots to tips, using fingers to shape and texture as you go.

Styling: Style hair into desired look—messy texture, side part, slicked back, or tousled waves. The medium hold allows you to rework and adjust throughout the day.

Pro tip: For more texture and less shine, apply to dry hair. For smoother, more controlled styles, apply to damp hair.

Frequency: Use daily or as needed. One jar lasts 8-12 weeks with daily use. Washes out completely with regular shampoo.

Bentonite Clay

Bentonite is a natural clay that absorbs excess oil and creates the matte, non-shiny finish. It adds grip and texture to hair while keeping the look natural and casual. Unlike heavy waxes that can look greasy, bentonite gives you definition and hold with a clean, modern finish.

Water (Aqua), Petrolatum, Cetearyl Alcohol, Ozokerite Wax, Polyquaternium-69, Hydrogenated Sunflower Seed Oil Polyglyceryl-3 Esters, Glycerin, Hydrogenated Castor Oil, PEG-40 Hydrogenated Castor Oil, ^ Phenoxyethanol, Hydrogenated Sunflower Seed Oil Glyceryl Esters, Glyceryl Behenate, Fragrance (Parfum), Propanediol, PVP, Triethanolamine, Sodium Stearoyl Lactylate, Carbomer, Sodium Polyacrylate, Hydrogenated Polydecene, Copernicia Cerifera (Carnauba) Wax, Oryza Sativa (Rice) Bran Wax, Ethylhexylglycerin, Tetrasodium Glutamate Diacetate, Trideceth-6, PEG-45M, Bentonite